In uncertain times, corporate values are more important than ever. They are at the heart of the corporate culture and help employees regarding motivation, orientation and decision making. Corporate values promote a sense of community within the team and are an essential anchor point in everyday work, especially in fast-growing companies such as startups.
Generally speaking, corporate values are characteristics that we consider to be particularly important and according to how we act in contact with the team and our customers. At the end of a lengthy process, we at KUGU defined a total of six corporate values that distinguish us the most and unite us as a team. We all share efficiency, sustainability, team spirit, reliability, credibility and openness, and we are also guided by these values when looking for new colleagues. What do our individual values mean and how do we live them on the job? We asked our KUGU employees about their personal experiences and gained interesting insights into how the values shape our corporate culture.
EFFICIENCY - WE STREAMLINE THE PROCESSES AND SIMPLIFY THE COMPLEX
„For me, striving for efficiency in our daily work is extremely important. I can quickly lose motivation if inadequately defined processes cause for us to go forward inefficiently. At the same time, the topic of energy efficiency is important to me on a personal level and especially as a KUGU team member. I was impressed by the onboarding process in the first few weeks at KUGU. There was a clear process that allowed me to integrate quickly into the team and into ongoing projects without disturbing the existing rhythm.“
SUSTAINABILITY - WE CREATE SUSTAINABLE VALUE AND HAVE OUR FOOTPRINT IN MIND
„Being environment conscious is one of the reasons, I joined KUGU in the first place. Beyond the obvious, caring about our planet is a collective mission that bonds teams and gives everyone a common goal to work towards. Mission that is more important than KPIs, cool designs and number of acquired customers. Fun fact: on my very first day, KUGU organized boat party on one of the Berlin's lakes. I remember being impressed how conscious and inclined everyone was about the reduction of waste production & pollution.“
TEAM SPIRIT - WE ARE ONE TEAM FROM CUSTOMER TO TRAINEE
„A strong team spirit, like the one we promote at KUGU, not only ensures a very high level of satisfaction and fun, but it is also essential for achieving big realizations. You can always rely on your KUGU colleagues during exceptionally busy times. This showed me that we support each other, and all pursue one goal together.“
RELIABILITY - WE TACKLE OUR TASKS AND STAND BY WHAT WE PROMISE
„For me reliability is the basis of a trustful cooperation. When colleagues, customers but also friends can fully rely on me, it gives them freedom and scope for their own development and also for the achievement of common goals. In recent years, we have always managed to reliably deliver a great product and successful projects to our customers, even if that sometimes meant having to go the extra mile!“
CREDIBILITY - WE DO NOT JUST TALK, WE KEEP UP OUR WORDS
„One of the reasons why I joined KUGU is the intention to dissolve the critical real estate situation and make it more transparent. For me, this is credibility and therefore I find it an actually very important attribute in the industry. From the first moment I started at KUGU, i learned that everyone here works with all their heart and full enthusiasm to achieve our goals. People try to improve themselves on all levels and boost their individual performance. This only works if you work professionally and credibly.“
OPENNESS - WE ARE OPEN TO NEW PARTNERSHIPS, NEW IDEAS AND BELIEVE IN AN AOPEN WORLD
„Openness means that communication with employees is transparent and clear. It means being open to other ways of thinking and working - open to other styles, opinions, and critical feedback. For me, openness means growth. There are many such moments at KUGU, but the ones that are particularly important to me are the ones when I work together with my team. Everyone is free to share their opinion and the energy that we put into our work spreads, inspires and creates a lot of trust between us.“